One of the key differentiators between Epicenter and a typical advertising agency lies within our strategic branding process that we call, “SEISMIC BRANDING”. It’s derived from a proven system that has been used to brand products for Coca-Cola, IBM, Cingular and a host of other Fortune 500 Companies. We have boiled this program down to match the needs of small to midsized businesses that are looking to position their brands affordably, rapidly and effectively. We do the research, ask the right questions to the right audience, formulate a sound strategy based on the client’s definition of success and match it to the target markets needs and perceptions.

Your organization needs to assess, develop or revitalize its brand and messaging, based on one or more variables, including:

• Launching a start-up venture
• Competitive activity or pressure
• Changing marketplace dynamics
• New opportunities within the market
• New innovations for services or products
• Customer research, surveys or feedback

You want a highly effective process to assess and create a more powerful company brand, product or service brand that:

• Leverages the strengths and equities of the existing brand or assets
• Targets the most profitable potential markets, or most mission-critical markets
• Provides brand solutions in a time-efficient and cost-effective manner

Deliverables include:

• A Full-Day Session:  Moderated by our Branding Specialist and Creative Director and the top management and front line sales force of your company.

• Executive Summary: This document details the findings from the session and our recommendations.

• A Brand Positioning Statement: This defines the unique value proposition of the organization that clearly differentiates it within the competitive arena.

• A Marketing Communications Plan: This document acts as a blueprint for the creation and roll-out of the brand campaign materials to all target markets.

Now that you see where branding fits into the big picture, understanding what a brand is and how you can apply it effectively to your business needs is important.