Epicenter Advertising

A full service, San Diego advertising & marketing agency

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Case Studies

The Alliance PortfolioThe Alliance PortfolioThe Alliance Portfolio

Product: SoCal Hard Money Lender
Results: Highest revenue month in 2 years

  • The SITUATION

    A boutique Orange County private equity / hard money lender seeks to re-position itself within the marketplace after a partner buy-out and major internal restructuring.

  • The Challenge

    The company was small and relatively unknown. Their tagline "we make loans that banks can't or won't" is generic. The campaign must reach three target markets: the mortgage broker, the investor and the property owner / borrower.

  • The Solution

    Based on branding sessions conducted with top decision-makers, Epicenter identified key differentiators that were relevant to each target market, and tied them all in with the "10" concept:

    . Broker - a profitable deal of 2+ points, closed within 10 days
    . Investor - an ROI of 10% or more, locked in within 10 days
    . Owner - cash in hand, with a closed loan within 10 days.

    Epicenter created a fun out-of-category direct marketing campaign, supported with a pay-per-click internet strategy and live events targeting brokers and financial planners. Based on the "10" concepts the campaign positioned Alliance as SoCal's direct lending authority for custom coastal loans. Case studies were utilized to showcase upscale properties and incredible results. The cost-effective print concept worked for all targets with simple black plate changes.

  • The Results

    Within 5 months of the campaign launch, Alliance enjoyed its highest revenue month in two years, in spite of a "mortgage meltdown" marketplace. The positioning of Southern California's direct lending authority led to Alliance being featured in an article on the front page of the Wall Street Journal's Financial Section..

 

Earth Shattering Results!

Best In The Business

"It would be my pleasure to tell you that Epicenter is one of the best agencies in the business."Keri Noel
Senior Marketing Manager
Lumenati/The Macerich Company

Branding Experts

"Epicenter's staff is tremendously talented at branding, thus our company stands out from the pack! Thanks Epicenter!"Matt Green
President
Newport Lending Corp.

Great Listeners

"I must compliment your diverse creative strengths, your ability to really listen to and understand the client."Tracey Gotsis
Marketing Director
Westcor/Macerich Company

Hire Them!

"I would not work with another company at this point in my career." Keri Noel
Sr. Marketing Manager
Lumenati/The Macerich Company

Bottomline Results.

"Inventive ideas that generate excitement and translate into bottom-line results."Michael Kinnen
Chief Operating Officer
The Alliance Portfolio

Grown to $10 Million

"My business has grown from $3 million to $10 million in sales during the 15 years I've worked with Epicenter."Jim Wegge
President
Gibson & Barnes

Fast Track Results

"Hiring Epicenter has completely put my company on the fast track for success."Marc Zimmerman
CEO
Pineapplehut.com

Daily Compliments

"Epicenter has been our agency of record for over 14 years. That says it all."Anne U. Legg
V.P. Marketing
Cabrillo Credit Union

Best In The Business

"They're one of the best developers of creative marketing solutions in business."Michael Kinnen
Chief Operating Officer
The Alliance Portfolio

Cutting Edge

"Epicenter keeps us on the cutting edge of marketing strategies and technologies."Anne U. Legg
V.P. Marketing
Cabrillo Credit Union

Remarkable Increase

"Epicenter developed eye-catching and effective print advertising for our company... a remarkable increase in business."Steve Rose, PhD
V.P. of Marketing
Visualize Technologies, Inc.

Huge Success

"There goal was to differentiate us from the crowd... They made our company a huge success!"Marc Zimmerman
CEO
Pineapplehut.com

Business Strategists

"Epicenter understands your business strategies with a thorough listening session."Matt Green
President
Newport Lending Corporation

Earth Shattering Results!
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